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Brand Collabo

Brand (n) - name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Collabo (n) - the act of working with others on a joint project
A throwback to SXSW, Seth Meyers teamed up with Shake Shack to promote his new Lat Night gig.

A throwback to SXSW, Seth Meyers teamed up with Shake Shack to promote his new Lat Night gig.

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Pharrell and his Bionic Yarn company have been on a mission of late teaming up with adidas, the NBA and G-Star Raw on a number of fashion projects that benefit the environment. 

(Source: forbes.com)

littleBits makes an opensource library of electronic modules that snap together with magnets. They recently teamed up with the innovative music electronics company KORG to create the Synth Kit.

UpxArt is a content marketing platform featuring a series of brand collabo’s with artists interpreting Jawbone sleep data. 

UpxArt is a content marketing platform featuring a series of brand collabo’s with artists interpreting Jawbone sleep data. 

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Stoneyfield x Happy Family brand collabo on display at Natural Products Expo West.

Favorite brand collabo from day one at the Natural Products Expo West - Dave’s Killer Bread x Justin’s.

Favorite brand collabo from day one at the Natural Products Expo West - Dave’s Killer Bread x Justin’s.

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Esquire teamed up with Men’s Wearhouse for a collection of shirt and tie combo’s.

Esquire teamed up with Men’s Wearhouse for a collection of shirt and tie combo’s.

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Eugene, Or. based WILL Leather Goods teamed up with Nike to create limited edition bags made for the 2014 NBA All Stars.

Eugene, Or. based WILL Leather Goods teamed up with Nike to create limited edition bags made for the 2014 NBA All Stars.

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Our GYK Antler client partner Barbara’s Bakery teamed up with The Lego Movie for their latest promotion. 

Our GYK Antler client partner Barbara’s Bakery teamed up with The Lego Movie for their latest promotion. 

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Westin x New Balance. Thoughts on why this is a unique and mutually beneficial partnership on the GYK Marketing Innovation Blog. 

Westin x New Balance. Thoughts on why this is a unique and mutually beneficial partnership on the GYK Marketing Innovation Blog. 

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L.L. Bean X Fenway Park limited edition boots, made of the tarp used to cover the field during the 2013 Championship season. 

L.L. Bean X Fenway Park limited edition boots, made of the tarp used to cover the field during the 2013 Championship season. 

(Source: USA Today)

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Throwback brand collabo: Scooby-Doo x Harlem Globetrotters.

Throwback brand collabo: Scooby-Doo x Harlem Globetrotters.

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Gitman Bros x Imogene + Willie. Shirt genuinely fits better than most.

Gitman Bros x Imogene + Willie. Shirt genuinely fits better than most.

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Puma X Mercedes, BMW & Ferrari. Do you think it’s a smart move for one brand to partner with competing brands in the same category or to focus on one?

Puma X Mercedes, BMW & Ferrari. Do you think it’s a smart move for one brand to partner with competing brands in the same category or to focus on one?

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