HBO teams up with Ommegang Brewery of Cooperstown, NY on a Game of Thrones brew. Ommegang also has the band Old Crow Medicine Show playing a gig at their brewery, so clearly this company is on top of their game!
Congrats to All Saints for the Jay-Z shout out in JT’s new song. Not what I usually refer to as a brand collabo, but this will certainly raise All Saint’s profile so there are similar elements at play.
Not a traditional brand collabo, but I doubt the MailChimp stamp appears prominently in the new Justin Timberlake email confirmation by accident. He can certainly afford a custom email template free of any outside branding if he wants to. Wonder if JT’s an investor? Maybe it’s just a nod to his respect for the brand/company. Thoughts?
Pepsi chicken-flavor Lay’s potato chips are a real product. Both brands are owned by PepsiCo, which makes this brand collabo a big win if the product sells. According to AdAge, ‘cola chicken is a common recipe in China, with chicken wings tossed into a wok and caramelized in soy sauce, spices and cola.’ Check out the TV commercial here.