AriZona Beverages teams up with Shaq on a new line of beverages. This follows the success they’ve had with another iconic sportsman, Arnold Palmer.
Beck and Lincoln Motor Company developed this impressive interactive concert experience. It takes about ten minutes to load but it’s worth the wait.
House Foods America and Dreamworks Animation collabo leveraging The Croods film to position tofu as a fun and healthy option for families.
Here’s an unofficial report from The Crosby Press on a new brand collabo between Christian Louboutin and Whole Foods Market. Shoes made of kale?
Topps and Lollapalooza team up to create trading cards for the bands playing this summer’s festival.
This past week PF Flyers released The Sandlot Limited Edition 20th Anniversary Center Hi. I’m proud to say that my colleagues at GY&K Antler created a killer app to celebrate this collabo, allowing anyone to design their own vintage baseball card.
Great example of one brand cross promoting two different sub-brands. Microsoft’s bing and Xbox products team up to take on Google.
HBO teams up with Ommegang Brewery of Cooperstown, NY on a Game of Thrones brew. Ommegang also has the band Old Crow Medicine Show playing a gig at their brewery, so clearly this company is on top of their game!
(Source: businessweek.com)
Warby Parker x The Standard brand collabo. What better place for a pop-up shop than the lobby of one of LA’s most popular hotels.
(Source: standardculture.com)
The second brand collabo between innovative Boston-based fashion brand Ball and Buck and New Balance. Here’s a video about the project.
Favorite brand collabo of the week. Disney (proud to have been employed by said brand years ago) and New Balance teamed up to launch this new sneaker just in time for the Walt Disney World Marathon.
Congrats to All Saints for the Jay-Z shout out in JT’s new song. Not what I usually refer to as a brand collabo, but this will certainly raise All Saint’s profile so there are similar elements at play.
Not a traditional brand collabo, but I doubt the MailChimp stamp appears prominently in the new Justin Timberlake email confirmation by accident. He can certainly afford a custom email template free of any outside branding if he wants to. Wonder if JT’s an investor? Maybe it’s just a nod to his respect for the brand/company. Thoughts?
