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Brand Collabo

Brand (n) - name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Collabo (n) - the act of working with others on a joint project
Esquire teamed up with Men’s Wearhouse for a collection of shirt and tie combo’s.

Esquire teamed up with Men’s Wearhouse for a collection of shirt and tie combo’s.

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Eugene, Or. based WILL Leather Goods teamed up with Nike to create limited edition bags made for the 2014 NBA All Stars.

Eugene, Or. based WILL Leather Goods teamed up with Nike to create limited edition bags made for the 2014 NBA All Stars.

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Our GYK Antler client partner Barbara’s Bakery teamed up with The Lego Movie for their latest promotion. 

Our GYK Antler client partner Barbara’s Bakery teamed up with The Lego Movie for their latest promotion. 

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Westin x New Balance. Thoughts on why this is a unique and mutually beneficial partnership on the GYK Marketing Innovation Blog. 

Westin x New Balance. Thoughts on why this is a unique and mutually beneficial partnership on the GYK Marketing Innovation Blog. 

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L.L. Bean X Fenway Park limited edition boots, made of the tarp used to cover the field during the 2013 Championship season. 

L.L. Bean X Fenway Park limited edition boots, made of the tarp used to cover the field during the 2013 Championship season. 

(Source: USA Today)

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Throwback brand collabo: Scooby-Doo x Harlem Globetrotters.

Throwback brand collabo: Scooby-Doo x Harlem Globetrotters.

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Gitman Bros x Imogene + Willie. Shirt genuinely fits better than most.

Gitman Bros x Imogene + Willie. Shirt genuinely fits better than most.

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Puma X Mercedes, BMW & Ferrari. Do you think it’s a smart move for one brand to partner with competing brands in the same category or to focus on one?

Puma X Mercedes, BMW & Ferrari. Do you think it’s a smart move for one brand to partner with competing brands in the same category or to focus on one?

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#brandcollabo #budlight #uber #marketing #collabo #advertising #superbowl #smartmarketing #UpForWhatever

Grammy edition Gucci watch

Grammy edition Gucci watch

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Old school rubber mixer used to make shoes at Vans x Dqm, The General Boston brand collabo.

Old school rubber mixer used to make shoes at Vans x Dqm, The General Boston brand collabo.

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Bangor Savings Bank demonstrates their commitment to the community, creativity and entrepreneurship by producing Maine Tracks, a collection of music from local artists.

Fresh Market + NE Aquarium collabo, instilling confidence in my choice at the fish counter.

Fresh Market + NE Aquarium collabo, instilling confidence in my choice at the fish counter.

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A clever & cool #brandcollabo between Zappos and Ugg at The Cosmopolitan LV.

A clever & cool #brandcollabo between Zappos and Ugg at The Cosmopolitan LV.

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For their 40th anniversary, outdoor retailer Patagonia teamed up with New Belgium Brewing to create a custom craft beer. Profits from 'California Route' will go to the United Way of Larimer County’s Long Term Floor Recovery fund.  

For their 40th anniversary, outdoor retailer Patagonia teamed up with New Belgium Brewing to create a custom craft beer. Profits from 'California Route' will go to the United Way of Larimer County’s Long Term Floor Recovery fund.  

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