HBO teams up with Ommegang Brewery of Cooperstown, NY on a Game of Thrones brew. Ommegang also has the band Old Crow Medicine Show playing a gig at their brewery, so clearly this company is on top of their game!
LifeLock, an identify theft protection company, is the one and only sponsor of the Universal Pictures film Identity Thief with Jason Bateman and Melissa McCarthy. The company received signage in the film, the right to use film footage and red carpet access at the premiere.
Congrats to All Saints for the Jay-Z shout out in JT’s new song. Not what I usually refer to as a brand collabo, but this will certainly raise All Saint’s profile so there are similar elements at play.
Not a traditional brand collabo, but I doubt the MailChimp stamp appears prominently in the new Justin Timberlake email confirmation by accident. He can certainly afford a custom email template free of any outside branding if he wants to. Wonder if JT’s an investor? Maybe it’s just a nod to his respect for the brand/company. Thoughts?
Pepsi chicken-flavor Lay’s potato chips are a real product. Both brands are owned by PepsiCo, which makes this brand collabo a big win if the product sells. According to AdAge, ‘cola chicken is a common recipe in China, with chicken wings tossed into a wok and caramelized in soy sauce, spices and cola.’ Check out the TV commercial here.