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Brand Collabo

Brand (n) - name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Collabo (n) - the act of working with others on a joint project
This year one of my favorite SXSW brand collaborations/activations was the Hype Hotel; a music venue created by Hype Machine and Taco Bell’s Feed The Beat music program. Doritos Locos Tacos, Sol Republic, Tito’s Handmade Vodka, Miller Lite, livestream and jakprints were also involved. Each band was ‘curated’ by one of the blogs that make up the Hype Machine network, providing a unique rationale behind the lineup.

This year one of my favorite SXSW brand collaborations/activations was the Hype Hotel; a music venue created by Hype Machine and Taco Bell’s Feed The Beat music program. Doritos Locos Tacos, Sol Republic, Tito’s Handmade Vodka, Miller Lite, livestream and jakprints were also involved. Each band was ‘curated’ by one of the blogs that make up the Hype Machine network, providing a unique rationale behind the lineup.