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Brand Collabo

Brand (n) - name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Collabo (n) - the act of working with others on a joint project
Two weeks ago in Ireland I spotted the beverage brand Ribena leveraging fashion to engage consumers by giving away pairs of ‘designer wellies.’ That’s short for Wellington boots, a form of footwear original created by the Duke of Wellington and synonymous with British culture. According to Wikipedia, the shoes are also knows as topboots, billy-boots, gumboots, gumbies, gummies, barnboots, wellieboots, muckboots, sheepboots, poopkickers, or rainboots.  

Two weeks ago in Ireland I spotted the beverage brand Ribena leveraging fashion to engage consumers by giving away pairs of ‘designer wellies.’ That’s short for Wellington boots, a form of footwear original created by the Duke of Wellington and synonymous with British culture. According to Wikipedia, the shoes are also knows as topbootsbilly-bootsgumbootsgumbiesgummiesbarnbootswelliebootsmuckbootssheepbootspoopkickers, or rainboots.