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Brand Collabo

Brand (n) - name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Collabo (n) - the act of working with others on a joint project

Chevrolet enlisted fashion designer Isaac Mizrahi to promote the new 2013 Malibu. In addition to videos featuring Isaac driving the new car and meeting women in cities across the country, he created a fashion line inspired by the new car that will be available exclusively through LivingSocial. Another element of the promotion encourages participants to share their ‘Malibu Style’ on Polyvore, a social commerce platform focused on fashion. 

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