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Brand Collabo

Brand (n) - name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Collabo (n) - the act of working with others on a joint project
The new Gap x GQ brand collabo reminds me a bit of the recent Target ‘Shops’ campaign, but the magazine adds a unique promotional element that makes this partnership stand out. Gap worked with each of the designers/brands named in GQ Magazine’s Best New Menswear Designers in America 2012 to create six different capsule collections. Check out the video to hear directly from the designers. 

The new Gap x GQ brand collabo reminds me a bit of the recent Target ‘Shops’ campaign, but the magazine adds a unique promotional element that makes this partnership stand out. Gap worked with each of the designers/brands named in GQ Magazine’s Best New Menswear Designers in America 2012 to create six different capsule collections. Check out the video to hear directly from the designers.