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Brand Collabo

Brand (n) - name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Collabo (n) - the act of working with others on a joint project

Following a brand collabo trend among retailers, Toys R Us will roll out branded pop-up toy shops within Macy’s stores for the holidays. 

(Source: retailingtoday.com)