Pepsi teamed up with the to-do/errands platform TaskRabbit to promote Pepsi Next, its newest diet drink. In collaboration with this relatively unknown startup, Pepsi will give away fifty hours of work every week for a month, adding an ‘extra hour’ to your day. This is a great example of a brand inserting itself into an experience that literally provides a utility for the consumer. The opposite of old school interruption marketing.
