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Brand Collabo

Brand (n) - name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Collabo (n) - the act of working with others on a joint project
Pepsi teamed up with the to-do/errands platform TaskRabbit to promote Pepsi Next, its newest diet drink. In collaboration with this relatively unknown startup, Pepsi will give away fifty hours of work every week for a month, adding an ‘extra hour’ to your day. This is a great example of a brand inserting itself into an experience that literally provides a utility for the consumer. The opposite of old school interruption marketing. 

Pepsi teamed up with the to-do/errands platform TaskRabbit to promote Pepsi Next, its newest diet drink. In collaboration with this relatively unknown startup, Pepsi will give away fifty hours of work every week for a month, adding an ‘extra hour’ to your day. This is a great example of a brand inserting itself into an experience that literally provides a utility for the consumer. The opposite of old school interruption marketing.