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Brand Collabo

Brand (n) - name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Collabo (n) - the act of working with others on a joint project

Bon Iver and his friend/guitar builder Master Luthier Gordy Bischoff team up with Bushmills to make custom guitars out of Bushmills whiskey barrels and raise money for ot build an arts center in the process. 

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