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Brand Collabo

Brand (n) - name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Collabo (n) - the act of working with others on a joint project

Heineken teamed up with the brand Public School to create the next product for it’s next ‘100 Program’ item. This celebrity seeding program periodically provides branded Heineken items to influencers. 

(Source: twitter.com)