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Brand Collabo

Brand (n) - name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Collabo (n) - the act of working with others on a joint project

The new Walgreens circular is starting to resemble a magazine. It now includes branded content including interviews, travel tips and yoga lessons. This week also includes their ‘Taylor Swift Store.’ 


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