Brand Collabo

House Foods America and Dreamworks...

Sun, 12 May 2013 09:34:05 -0400

House Foods America and Dreamworks Animation collabo leveraging The Croods film to position tofu as a fun and healthy option for families.

Dan Patrick teamed up with Redhook to create Audible Ale....

Sat, 04 May 2013 16:14:32 -0400

Dan Patrick teamed up with Redhook to create Audible Ale. It’s an impressive integrated marketing effort with online and offline tactics including a mobile ‘mancave’ that’s touring the country.

Here’s an unofficial report from The Crosby Press on a new...

Thu, 25 Apr 2013 15:01:48 -0400

Here’s an unofficial report from The Crosby Press on a new brand collabo between Christian Louboutin and Whole Foods Market. Shoes made of kale?

Topps and Lollapalooza team up to create trading cards for the...

Sat, 20 Apr 2013 14:44:24 -0400

Topps and Lollapalooza team up to create trading cards for the bands playing this summer’s festival.

This past week PF Flyers released The Sandlot Limited Edition...

Sun, 31 Mar 2013 09:26:00 -0400

The Sandlot Limited Edition 20th Anniversary Center Hi sneakers from PF Flyers.

My personal baseball card celebrating The Sandlot & PF Flyers.

This past week PF Flyers released The Sandlot Limited Edition 20th Anniversary Center Hi. I’m proud to say that my colleagues at GY&K Antler created a killer app to celebrate this collabo, allowing anyone to design their own vintage baseball card.

Great example of one brand cross promoting two different...

Sun, 31 Mar 2013 08:38:00 -0400

Great example of one brand cross promoting two different sub-brands. Microsoft’s bing and Xbox products team up to take on Google.

HBO teams up with Ommegang Brewery of Cooperstown, NY on a Game...

Tue, 26 Mar 2013 13:45:00 -0400

HBO teams up with Ommegang Brewery of Cooperstown, NY on a Game of Thrones brew. Ommegang also has the band Old Crow Medicine Show playing a gig at their brewery, so clearly this company is on top of their game!

Warby Parker x The Standard brand collabo. What better place for...

Sat, 23 Mar 2013 17:27:01 -0400

Warby Parker x The Standard brand collabo. What better place for a pop-up shop than the lobby of one of LA’s most popular hotels.

Hamilton watches x Fox/ Die Hard brand collabo.

Sun, 10 Mar 2013 11:28:56 -0400

Hamilton watches x Fox/ Die Hard brand collabo.

The second brand collabo between innovative Boston-based fashion...

Tue, 05 Feb 2013 11:23:04 -0500

The second brand collabo between innovative Boston-based fashion brand Ball and Buck and New Balance. Here’s a video about the project.

Favorite brand collabo of the week. Disney (proud to have been...

Fri, 18 Jan 2013 11:56:54 -0500

Favorite brand collabo of the week. Disney (proud to have been employed by said brand years ago) and New Balance teamed up to launch this new sneaker just in time for the Walt Disney World Marathon.

Jay-Z & All Saints

Mon, 14 Jan 2013 14:41:50 -0500

Jay-Z & All Saints:

Congrats to All Saints for the Jay-Z shout out in JT’s new song. Not what I usually refer to as a brand collabo, but this will certainly raise All Saint’s profile so there are similar elements at play.

Not a traditional brand collabo, but I doubt the MailChimp stamp...

Thu, 10 Jan 2013 20:02:43 -0500

Not a traditional brand collabo, but I doubt the MailChimp stamp appears prominently in the new Justin Timberlake email confirmation by accident. He can certainly afford a custom email template free of any outside branding if he wants to. Wonder if JT’s an investor? Maybe it’s just a nod to his respect for the brand/company. Thoughts?

Pepsi chicken-flavor Lay’s potato chips are a real...

Tue, 18 Dec 2012 11:05:37 -0500

Pepsi chicken-flavor Lay’s potato chips are a real product. Both brands are owned by PepsiCo, which makes this brand collabo a big win if the product sells. According to AdAge, ‘cola chicken is a common recipe in China, with chicken wings tossed into a wok and caramelized in soy sauce, spices and cola.’ Check out the TV commercial here.

Denny’s collabo with The Hobbit.

Sat, 08 Dec 2012 17:47:25 -0500

Denny’s collabo with The Hobbit.

Wendy’s, Toys “R” Us and Juicy Juice team up...

Fri, 07 Dec 2012 10:00:57 -0500

Wendy’s, Toys “R” Us and Juicy Juice team up for new #brandcollabo gift certificate offer.

Three companies - HotelTonight, Scoutmob & Thrillist -...

Wed, 05 Dec 2012 16:30:34 -0500

Three companies - HotelTonight, Scoutmob & Thrillist - have teamed up for this NYE #brandcollabo contest.

When one of the most successful artists on the planet releases a...

Tue, 06 Nov 2012 10:00:25 -0500

When one of the most successful artists on the planet releases a new album there’s inevitably a few non-traditional launch tactics. Yesterday I posted about the Taylor Swift’s ‘Store’ at Walgreens where fans can buy her new album, along with tee shifts, notebooks, posters and more. However, if you want to own her CD without leaving your house, Papa John’s will deliver it with your pizza order. You can also rock out to Taylor’s ‘Pizza Party Playlist’ while you’re waiting for the delivery. #cheesy

The new Walgreens circular is starting to resemble a magazine....

Sun, 04 Nov 2012 10:22:53 -0500

The new Walgreens circular is starting to resemble a magazine. It now includes branded content including interviews, travel tips and yoga lessons. This week also includes their ‘Taylor Swift Store.’

Picked up a pair of Tellason jeans at the American Field Pop-Up...

Wed, 31 Oct 2012 21:47:21 -0400

Picked up a pair of Tellason jeans at the American Field Pop-Up Market in Boston. I really like the fact that multiple brands are represented in each pair including Tanner Goods of Oregon where they source the leather for the patch and Cone Mills of North Carolina where they source the denim. This is also the first time I’ve seen Google referenced on a clothing tag. In this case it’s the URL for their translation services. Perhaps it’s because Tellason is based near Google HQ in San Francisco.